Interactive Marketing Approaches : Developing Marketing Trends and the Insurance Industry

Published: 10th January 2012
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Customers have been bombarded with "one-size-fits-all" marketing for years by popular marketing efforts such as television, telemarketing, radio, and yellow page ads. Many purchasers have implemented ways that impede customary marketing forces from getting to them. For instance, caller-id and "do not call lists" are hindering telemarketers' efforts; TIVO and Satellite Radio limit the client's exposure to television and radio ads; and yellow pages are being replaced with online searches.

Customary Marketing applications metamorphosising into Interactive Marketing

In observance of these applications, industry associations such as the Independent Insurance Agents & Brokers of America (IIABA) are assisting organizations to start implementing Interactive Marketing strategies by focusing more on using websites, search engine positioning, social media, blogging, and so on. The Transformation in Agency Marketing podcast and Power Point presentation, published by IIABA, reviews how companies are recalculating their advertising designs by building a solid online presence.

Interactive Marketing was a term dreamt up by John Deighton, a Harvard Professor and the founding co-editor of the Journal of Interactive Marketing. In summary, instead of using traditional media to "push ads" on purchasers, businesses are now applying technology to interact with their patrons to publicize their brand as well as increase their retention. According to the US Interactive Marketing Forecast, 2009 to 2014 produced by Forrester Research, the U.S. will see organizations shift 60% of their advertising finances away from Long-established Advertising and into Interactive Marketing in the next five years.

Build an Online Presence

An efficient Interactive Marketing tactic starts with an online presence, a website. The website is the company's virtual storefront. In order to grab the attention and earn reliability with the online consumer, a website needs to have a finished appearance. Just as an agent's storefront gives a walk-in insurance browser a first impression of the organization, online insurance browsers form their first impression by the look and functionality of the company's website.

Get Found Online

Once the website is live, it is time to lay down a map so online shoppers can find it. Search Engine Optimization (SEO) is a label that describes the processes used to increase a websites' ability to be found on search engines, such as Google and Yahoo!. With Google's portion of U.S. search query reaching 65.6% of the search market, many SEO providers turn first to Google to learn how to be found on the internet. According to Google's Search Engine Optimization Starter Guide, including compelling and useful content on a website will probably influence a website's Page Ranking more than any other single element.

Insurance Website Builder includes content that is filled with keywords that are applicable to insurance. This pre-filled content enable an organization to get their website up and running in 7 days or less with the foundation in place to be found on search engines. However, the most compelling characteristic of our websites is the capability to simply rewrite the content at anytime through our built-in Website Dashboard. It is as easy as using a word processor. This gives the agent the capability to keep their content fresh which is another key to increasing Page Rank with search engines.

Easy Navigation

Once the purchaser discovers the website, they instantly want to be able to discover the information they are looking for. Navigational menus that cater specifically to the insurance consumer are critical. Clientele want to quickly access the info they are searching for without having to stumble through an disordered website. Contact Us, Make a Payment, and specific information including quote forms on specific lines of insurance such as Automobile, Homeowners, Flood, Health/Life are easily accessed with our customized navigational menu.

Capability to Offer Online Quote

Insurance Website Builder was developed specifically for insurance agents. For a website to be an productive weapon in your Interactive Marketing approach, it must be more than just a simple business card on the internet. Allow us the opportunity to learn more about your agency, single out your specific needs, and initiate an effective Interactive Marketing strategy that will meet your budget needs.

Insurance Website Builder offers professionally setup insurance websites for independent insurance offices at a very fair price. We give a complete set of tools to help firms advertise to brand-new leads as well as maintain connections with current consumers.

For further info on our products, reach out to us at (800) 383-3482 or visit us at

Insurance Technologies Corp 1335 Valwood Pkwy, Suite 108 Carrollton, TX 75006

Clients and potential customers who come in contact with your insurance agency expect to find a reputable business on the web, so don't jeopardize your credibility by not being present.

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